Updated: Jul 3, 2021
"We do realise that almost all of the packaging material is put into waste once the shipment is completed and that contributes immensely to the total global solid waste. We feel extremely accountable of our carbon footprint, so we became highly thoughtful of everything that becomes a part of our packaging process, of everything we add to the earth."
Ever since we started, we have been extremely conscious of what additions we are making to our environment, through our products and processes. One of our two goals is to achieve environmental equality, and we know it cannot be achieved in a day. Hence, we try to propagate the same through our sustainable packaging, by being aware of every step of the process; to inspire those round us, we show them the way by doing it ourselves.
Sustainable packaging materials
“Recently, we have substituted using synthetic ribbons with old discarded sarees and dupattas, thereby achieving our twin goals of breathing the essence of India in our designs and reducing non-biodegradable waste.”
All our products are packed using paper based packaging materials such as cardboard boxes, news paper, recycled craft paper and corrugated paper rolls. We even use old cloth materials such as discarded sarees, jute and preserved flowers to add the decorative element.
Seed Paper Tags
We have recently moved from ordinary paper tags to seed paper tags, because it isn't just enough to use biodegradable materials. We also need to keep a check on how much waste is being generated. To put the paper tags to use which serve no purpose to the end consumer, we decided to shift to seed paper tags which can be sown and grown into beautiful plants.
Paperbaag went quite literal with the word 'baag', because our customers will get to grow gardens with every purchase with us :)
The indispensible plastic element
“We may not be able to avoid using it competely, but we can make sure we do not let new plastic enter our ecosystem.”
Since majority of our products are paper based, plastic being waterproof has to be used as some element in the packaging process to safeguard the product(s) inside. Most brands use the thin outer plastic envelope covering, an element produced only to add to non-biodegradable garbage; thus, it never became a part of our process. Plastic is there around us, and so, we decided to use our packaging as a way of channelising existing plastic that we found around us - we accumulate all the bubble wraps that come with the products we order and REUSE it to pack; this not only makes our products water resistant, but gives us the satisfaction that we did not contribute to producing new plastic. The bubble wrap can in turn be used for further packing by the end user!
Every minute, we dream of the day when our packaging becomes 100% sustainable and bio-degradable, to be more conscious producers. We only wish to heal the earth every step of the way and use art as a means to make our planet more beautiful than we found it!